Meet the Team | Click the image for more info!

Brylye Collins brings over 20 years of experience in Human Resources, Talent Acquisition, and leadership development, with a career rooted in building strong teams and helping people grow with intention. She began her career in retail operations, which shaped her hands-on leadership style and deep understanding of frontline teams and customer experience. Today, she is known for her people-first approach, focusing on creating alignment between individuals and organizations to drive both performance and long-term success. Her leadership style is grounded in authenticity, accountability, and connection. Brylye is passionate about helping others build confidence, develop self-trust, and navigate both career and personal transitions with direction and purpose. She is a certified career coach and relationship coach and is currently completing her degree in psychology. Whether working with business leaders, professionals in transition, or individuals seeking deeper relationships, her approach remains consistent: intentional growth and genuine connection. She is deeply committed to fostering positive workplace cultures and supporting employee development at every stage of the employee lifecycle, bringing a thoughtful and strategic lens to hiring, engagement, and retention. Brylye is also actively involved in her community, serving as Board Chair of the Woodman Museum and as a member of the admissions committee for the Portsmouth Athenaeum, and is a strong advocate for women’s heart health. Outside of her professional work, she enjoys spending time outdoors, especially near the water, has a love for travel and new experiences, and has a strong passion for entrepreneurship and building ideas that create meaningful impact.

John found his passion for shooting sports at a very young age. He has held roles at pro shops and ranges in Virginia, Massachusetts, and New Hampshire before finding his permanent home at White Birch. Before entering the firearm industry, John served as a lead audio engineer for a traveling concert production company. When he is not at WBA, John enjoys playing guitar, going to concerts, and hanging out by the lake.

Jon is White Birch’s resident computer geek, providing onsite support for WBA’s computer systems including our custom-built Birchware inventory and business management application.  His background includes more than 20 years of business database design and programming, including plenty of time listening to users gripe and then figuring out how to fix those gripes.   Off the clock, Jon is a science fiction fan, amateur military historian (which is where his interest in firearms got started), birdwatcher, sports and wildlife photographer, and nature enthusiast. 

James brings five years of industry experience across civilian firearms sales as well as military and law enforcement markets. He offers extensive knowledge of modern handguns, rifles, and optics, and is dedicated to helping customers find solutions that align with their needs and experience levels. With a strong commitment to safety, education, and professionalism, James fosters a knowledgeable and welcoming environment both on and off the range. His diverse background enables him to effectively support first-time buyers, seasoned enthusiasts, and professional users alike.

Matt has been immersed in the firearms industry for over 20 years, with hands-on experience spanning both retail and manufacturing. A dedicated competitive shooter since 2006, he has competed in IDPA, USPSA, Steel Challenge, PCSL, and National 3-Gun matches. He is also a certified firearms instructor with a strong passion for promoting safe, skilled, and responsible shooting.

When he’s not behind the counter helping customers find the right gear, Matt can usually be found at his reloading bench fine-tuning loads, working on his family homestead, or—after hours—transforming into a guitar demon and shredding heavy riffs late into the night.

Dylan’s served in the United States Marine Corps as an infantryman for 5 years. During his last year and a half of service, he worked as rifle range instructor for the recruits going through basic training. Dylan has done a handful of different things since he got out – he worked as a software engineer, a wildland firefighter and a video game producer. His passion lies at the intersection of people, public service and technology. When not at the Armory, he is usually tending to his 2 dogs and 12 chickens or catching up on tv with his wife.

Thomas grew up hunting, fishing, and trapping, which fostered a lifelong appreciation for the outdoors. A dedicated hunter and firearms enthusiast, he enjoys spending his free time with close friends in the duck blind or on the Atlantic Ocean pursuing sea ducks and catching striped bass and bluefish.

Tristin is a Finance student at the University of New Hampshire and a New Hampshire native. Outside of work and school, he enjoys photography and hiking while exploring the natural beauty of the state. In his downtime, Tristin can often be found playing the guitar or spending time with friends.

Kyle works full time at Portsmouth Naval Shipyard and supports the team part time here at White Birch. He has been with White Birch since October 2025 and brings a strong work ethic and attention to detail to everything he does.

Outside of work, Kyle is an active USPSA competitor, regularly participating in competitions to sharpen his practical shooting skills. He’s also a fan of PC gaming and enjoys dabbling in computer repair and custom PC building. When he’s not working or competing, you’ll often find him upgrading hardware or fine-tuning his next build.