Meet the Team

Sean Manning
Owner / Manager

White Birch Armory was founded in 2014 by Sean Manning. Sean is a Purple Heart recipient who spent 8 years serving with the United States Marine Corps. There, he deployed multiple times to Iraq as a Reconnaissance Marine and Scout Sniper. Before starting WBA, Sean spent 10 years working in the firearms industry as an Engineering Technician and later, Testing & Evaluation Manager. Sean is also a master firearms instructor and Precision Scoped Rifle Competitor. When not running his business, he is often learning new DIY skills or relaxing at his family cottage in ME with his pups, BOZO & Kitty.

David Guard
Director of Operations

 David served in the United States Marine Corps Reserve for 10 years as a Motor Transport Operations Chief.

Dave is an Iraq veteran who also served in Africa and Central America. Before joining White Birch Armory, David worked for 5 years in the firearms industry as an Engineering Technician, Rifle Assembler, and Testing & Evaluation Supervisor.  When not working, David is an avid outdoors-man who can usually be found hiking, fishing, or taking in the NH sites on his motorcycle.

Executive Assistant

Danielle is a military spouse and mother of two, four if you count the German Shepherd and Golden Retriever!  She is an avid runner and lover of the outdoors.  When she’s not running with the family dogs or wrangling kids, she loves spending time with friends and family.

Assistant Retail Manager

Kenny has worked in the firearm industry for the past three years. He particularly enjoys working on rifles, but has been known to dabble in pistols time to time. When not working, Kenny can be found with his dog and wife either camping, going to ranges, fishing, or taking day trips around New England.

Website Sales Supervisor

Shelby has been working in the firearms industry since 2012. She has extensive experience as an armorer and has held various positions including QC and Range Coordinator at a firearm manufacturer.  In addition to keeping the guys at White Birch in check, Shelby is a full-time mom and crazy cat lady.

Marketing Manager

Brenna brings to White Birch Armory a passion for marketing and event planning.  After receiving her BSBA from Suffolk University, she moved to New Hampshire to be closer to the outdoors.  Brenna hosts her own podcast that highlights women who share their experiences in hunting and fishing.  When not working, she’s usually out pursuing her love for the outdoors with her dog Maple, or visiting family in her hometown on Cape Cod.

Warehouse Manager

Rob retired from the US Army in 2016 and has been working as a warehouse supervisor ever since.  When not working, Rob enjoys spending time on the lake with family as well as fishing, shooting, and woodworking.

Firearm Instructors

Our elite instructors have years of military, law enforcement, competition, and classroom experience.


Click the image above to learn more about their individual backgrounds!

Café Manager

Jen just moved from MA to NH so it was the logical next step in her quest to become a true NH citizen to get a job at an arms shop. What she lacks in firearms industry experience she makes up for in food service. She’s held catering and café management roles at companies both big and small in the greater Boston area for the past 8 years. When she isn’t working Jen loves to cook for her friends and family. She’s looking forward to adopting a dog (or two) now that she’s out of her tiny Boston apartment and in a house with a proper yard for them to play in.

Sales Supervisor

Chris is born and raised in Kentucky and has been a proud New Hampshirite for the past 10 years. He served in the U.S. Coast Guard for ten years, seven of which he spent in law enforcement and counter narcotics in Central and South America. He applies the same passion and dedication from his time in the USCG to White Birch where he advises clients on all things firearms. In his free time, he builds RC planes and trucks, kayaks, transmits over Ham radio bands, tests new recipes to smoke meat, and enjoys spending time with his wife Euna and three furbabies: Abby, Samson, and Mr. Gibbs.

Information Desk Attendant

Jessica loves using her years of customer service experience assisting our customers at the information desk and over the phone.  She was born in, and still resides in Maine. As a true Mainer, she enjoys spending time outside camping, ATVing, or kayaking with family and friends. Jessica is a proud military spouse to a Marine veteran and dog-Mom to an Australian Shepherd named Autumn.  

Sales/range safety officer

John makes it a point to learn all of our guests by name and loves passing on knowledge and assisting customers.  Aside from his friendly and helpful personality, you will definitely notice that he is passionate about all things firearms! When not working, John spends plenty of time on the range as well as camping and cooking.  

sales/range safety officer

Seth is very passionate about firearms and has three years of experience working in the firearms industry as a machinist.  He has been attending school to become a gunsmith.  When not working, Seth is either shooting, camping, hiking, or hunting.

sales/range safety officer

Luke recently moved to New Hampshire from the bayous of Louisiana.  He is a former Firefight, EMT, and LEO.  He has 9 years of firearms experience working as a Range Safety Officer and firearms instructor.  When he isn’t working, Luke enjoys cooking, hunting, and camping.  He’s looking forward to start checking some of the New England peaks off his hiking bucket list. 

Retail Sales

Bryn has a year and a half of firearms experience and is looking forward to expanding her knowledge while helping the White Birch customers.  She is attending school for fire science.  In her off time, Bryn likes to relax reading and going on hikes.  She has a goal to hike in every state and is already almost halfway there (20)!  She’s originally from Phoenix, AZ and is still adjusting to the NH winters (she REALLY hates the snow). 

HR Director

When visiting our store, BOZO is often the first one to greet everyone at the door.  This goofball loves meeting new people and making everyone at White Birch Armory constantly laugh!


White Birch Armory’s newest team member!  She’s still in training and is currently better at making a mess than cleaning it up.  Kitty also enjoys following big brother Bozo to the door to greet customers!